Download Book Summary: Crossing the Chasm: 45 Minutes - Key Points Summary/Refresher AudioBook Free
Should you spend 14 time reading or hearing the whole reserve? Do you already proceed through it, and did you your investment key ideas? Professional Reads to the rescue! In Crossing the Chasm, Geoffrey A. Moore popularized the technology adoption life pattern, known somewhere else as the product adoption curve or advancement adoption curve. Contained in this useful model are terms you've listened to but may well not truly understand: innovators, early adopters, early majority, late majority, and laggards. Between the early market segments (innovators and early adopters) and the mainstream market segments (early and later majorities) lies the chasm. Crossing the Chasm talks about the perils of navigating the technology adoption life pattern and introducing a new high-tech product. It's as useful today as it was when it was at first written. Whether you seek to save time in understanding this seminal work, want to see should you obtain the full-length reserve, or want to renew your memory space of what it said, Professional Reads offers you a clear and concise brief summary.
