Download The Innovator's Hypothesis: How Cheap Experiments Are Worth More than Good Ideas AudioBook Free
What is the best way for a business to innovate? That's exactly the incorrect question. The better question: How do organizations get the utmost possible value from their innovation investment funds? Advice recommending "innovation vacation trips" and the blissful luxury of failure may be wonderful for organizations with time to spend and money to squander. But this audiobook addresses the innovation priorities of companies that reside in real life of limits. They need fast, frugal, and high-impact inventions. They don't just seek superior innovation; they want superior innovators. In The Innovator's Hypothesis, innovation expert Michael Schrage advocates a ethnical and strategic change: small clubs collaboratively - and competitively - crafting business experiments that produce top management sit up and take notice. Creativity within constraints - clear deadlines and clear deliverables - is exactly what serious innovation ethnicities do. Schrage introduces the 5X5 framework: giving diverse clubs of five people up to five times to create portfolios of five business experiments costing no more than $5,000 each and taking no more than five weeks to run. The book describes multiple portfolios of 5X5 experiments drawn from Schrage's advisory work and innovation workshops worldwide. These include financial service approaches for improving customer service and handling security challenges; a pharmaceutical company's hypotheses to enhance regulatory compliance; and a diaper division's initiatives to give babies and parents equally better "diapering experiences" with glow-in-the-dark adhesives, diagnostic functionality, and bundled wipes. Schrage's 5X5 is organization innovation ended up viral: Successful 5X5s make people more effective innovators, and more effective innovators mean more effective innovations.
