Download Lethal Generosity: Contextual Technology & the Competitive Edge AudioBook Free
Lethal Generosity: Contextual Technology & the Competitive Advantage is the sequel to Age of Framework: Mobile, Detectors, Data, and the Future of Level of privacy, a critically acclaimed and best-selling publication co-authored by Shel Israel and Robert Scoble. The previous publication reported on the swift convergence of five technology makes - mobile (and wearables), communal media, the web of Things (IoT), location technologies, and data creating the appealing - and the occasionally freaky sensation that our devices are starting to know us better than the closest people inside our lives. The story accumulates two years later in Lethal Generosity, where in fact the freakiness has faded and sellers and other public-facing companies are quickly adopting these new technologies. This time, rather than technologies converging with one another, these contextual makes are converging with humans by means of Millennials, the first generation of digital natives. The publication examines them as customers, employees, and challengers, and guidelines companies run by older cultures how to adjust to this significant software industry change. The consequence of all this is the fact power has shifted from sellers and brand work to clients who use communal media to affect each other. Companies who dismiss this shift do so at their peril. Companies who do adapt will flourish, the author argues. Just what should brands and merchants do: Israel prescribes a policy of lethal generosity. When you are kind to your visitors at every touch point, you'll prevent any customer attempts to hijack them through traditional marketing.
