Download The Smarter Screen: Surprising Ways to Influence and Improve Online Behavior AudioBook Free
A leading behavioral economist shows how businesses can improve consumer thinking and decision making on displays. The typical North american office worker now spends nearly all his / her waking hours staring at a display. In the 21st century, every business is a digital business, which is why it's so critical to comprehend how we think and react online. Acclaimed behavioral economist Shlomo Benartzi reveals a toolkit of interventions for the digital era. Using provocative circumstance studies and engaging exercises, Benartzi shows how businesses can revise their nudges to help consumers make smarter decisions on displays. Consider these solutions:
- The tournament model used for Wimbledon and March Madness can help consumers identify what they need more easily. Some websites attempt to display as much options as you possibly can, if people can choose options from manageable rounds they tend to make better choices.
- People are more willing to inform a gadget the truth about their risky health manners than an actual doctor. When coping with sensitive things, the absence of human opinions - an absence made easy in a day and age of displays and machines - can be a great benefits.
- The correct location of a choice on a display can have a massive effect on consumer choice. (In some instances, screen location matters more than personal desire.) Precisely the same logic also pertains to information, as certain designs can dramatically influence our degrees of attention.
- Although most websites are designed to make the act of reading as simple as possible, Benartzi points out why this is a big blunder. Sometimes the careful use of unpleasant fonts and other forms of "aesthetic disfluency" are an important way to boost reading understanding and retention.
