Download The Real Madrid Way: How Values Created the Most Successful Sports Team on the Planet AudioBook Free
Real This town is the most successful sports activities team on earth. The soccer team has more trophies than every other sports activities team, including 11 UEFA Champions Category trophies. However, the story behind the triumph runs beyond the players and coaches. Generally undetected, a management team consisting mainly of outsiders took the team from close to bankruptcy to the most effective sports organization on the globe. How does Real This town achieve such astonishing success? Columbia Business School adjunct teacher Steven G. Mandis investigates. Given unprecedented behind-the-scenes access, Mandis is the first researcher to rigorously review both on-the-field and business aspects of a sports activities team. What he discovers is completely unpredicted and challenges the conventional intelligence that moneyball-fueled data analytics will be the primary instruments of success. Instead, Real Madrid's receiving formula both on / off the field, from player selection to financial management, is dependant on aligning strategy with the culture and values of its fan base. Running after the most proficient (and most expensive) players can be considered a recipe for an absolute record, but also financial devastation, as it was for Real This town in the late 1990s. Real Madrid's management thinks that the team exists to provide the Real This town community.