Download Advertising/Public Relations: Artistic License with Reality AudioBook Free
This chapter-level booklet can change how you pay attention to BigShots - typically businesspersons with a snapshot or two of politicians - as they pontificate for general population usage and personal gain. You'll recognize the spin, that dastardly polite euphemism for lies that the advertising/PR individuals coined years back to anoint their vocation with a little of undeserved dignity. In the process you might gain a far more realistic understanding of what's happening around you and how your mind has been manipulated, aka brainwashed. In every modesty, you're in good hands; some would say the best, which could be looked at bullshit alone: Who determines? I'd be first in-line for an honorary doctorate in bullshit if, by some stretch out of educational chutzpa, it were tendered by the world's great colleges. (Actually, I possibly could easily make the case that degrees running a business communications or politics science are actually degrees in bullshit, but that's another booklet.) I am a grasp at crafting bullshit, and you will do well to listen to me. I've written an incredible number of words - speeches, strategic strategies, articles, and all sorts of marketing is placed and spins that I too politely call commercial gargle. I've done that for a bunch of executives who toil for businesses large and small, manufacturers and providers, technologists and accountants. I've been exercising this dark, draconian skill and instructing others how to check out my business lead for 40 years, and, as I say jokingly, it shows in my wrinkled face and cynical attitude that I, with a straight face, call realistic, a true reflection of the world. You'll laugh out loud many times as you experience this booklet. My cheeky, witty, acerbic, in-your-face style is sprinkled with the irony of a genuine gadfly. You'll resonate - see yourself and your bosses in many of my damning cases as clearly as if you had resided them.
