Download One Great Shoe AudioBook Free
The past American company to truly contend with Nike in the billion-dollar hockey sneaker market was And1, a rags-to-riches enterprise founded by three friends in Philadelphia who used grassroots marketing and an audacious method of hook up with young consumers. That was nearly 20 years ago. Can And1 possibly get lightning in a container again? Zach Schonbrun inspects the surge, land, and current relaunch of one of the most attractive American brands of the 1990s, led by Cape Capener, an eccentric executive enchanted by the quest for simply producing "one great footwear". With it, Schonbrun peels again the window curtain on "sneakerhead" culture, this country's haywire enthrallment with hockey shoes, and what sort of company like And1 can desire to be competitive again in a $4.5 billion industry.
