Download The User Method: How Entrepreneurs Create Successful Innovations AudioBook Free

Ignore everything you've learned about creating new businesses. Ignore market research. Ignore customer interviews. Ignore everything business colleges teach. Forget about "finding aches in the market", or gaining consumer empathy, or validating hypotheses. Wrong, wrong, incorrect. Without doing any of that, Mark Zuckerberg launched Facebook and experienced 75 percent of the Harvard pupil body join in less than one month; Dropbox wound up with one million users and a hockey-stick growth curve seven weeks after unveiling; the founder of Spanx went from offering fax machines door-to-door to becoming the world's youngest self-made female billionaire in only over 10 years. But if their success wasn't the result of traditional techniques, how did they certainly it? Dumb luck? Genius intellect? Magic? Despite what you were educated in business institution and the enticing maxims of the latest "five ways to innovate" articles, the truth is that 50-80 percent of successful inventions are manufactured by people who simply made something they wanted to use. Then they showed it to other people. This model accounts for an astounding portion of the world's successful inventions, like the 19 consumer method cases:

• Apple
• Facebook
• Ford
• Uber
• GoPro
• Dropbox
• Porsche
• Instagram
• Airbnb
• YouTube
• Spanx
• Qualtrics
• Sunrider
• Patagonia
• Basecamp
• Pebble

Built on thousands of hours of research and a large number of data items, The Customer Method says the astoundingly simple testimonies of the way the founders identified considerable opportunities, created phenomenal products, and grew iconically successful businesses, and does draw out patterns to form straightforward, replicable principles for invention and entrepreneurship.