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An e-zine can be an online magazine. Most of the e-zines today are targeted toward Internet distribution and are designed to promote websites. Normally, an e-zine caters to a particular market or topic. Maybe it's anything from "how to generate income online" to "how to teach your dog". E-zines are sent out to their subscribers normally through email. People send e-zines to be publicized on a constant, preplanned basis. For example, an email will be sent out every day, every three days and nights, weekly, biweekly, or monthly. These e-zines are sent out using an autoresponder. An autoresponder is programmed for every subscriber to receive the e-mails in a chronological format and in a sequential order. This is the biggest difference between an e-zine and its own offline counterpart. An e-zine can send past issues anytime no matter when the subscriber has opted into the e-zine. The autoresponder can do its job of follow-up from your day the subscriber has opted in and can follow through until its run is exhausted.
