Download The Gunning of America: Business and the Making of American Gun Culture AudioBook Free
People in the usa have always liked guns. This special connection was forged through the American Trend and sanctified by the next Amendment. It is due to this exceptional romance that American civilians tend to be more heavily armed than the people of some other nation. Or so we're told. In The Gunning of America, historian Pamela Haag overturns this typical wisdom. American firearm culture, she argues, developed not because the firearm was exceptional but accurately because it was not: guns proliferated in America because throughout most of the nation's record they were perceived as an unexceptional product, no different from switches or typewriters. Focusing on the history of the Winchester Repeating Arms Company, one of the most iconic arms manufacturers in America, Haag challenges many basic assumptions of how so when America became a firearm culture. Beneath the command of Oliver Winchester and his heirs, the business used extreme, sometimes ingenious sales and marketing techniques to create new markets because of their product. Guns haven't "sold themselves"; rather, through advertising and ground breaking distribution campaigns, the firearm industry did. Through the meticulous examination of gun-industry archives, Haag challenges the myth of your primal connection between People in the usa and their firearms. During the period of its 150-calendar year record, the Winchester Repeating Arms Company sold over eight million guns. But Oliver Winchester - a shirtmaker in his previous career - got no obvious qualms about a life spent arming America. His daughter-in-law, Sarah Winchester, was a different history. Legend holds that Sarah was haunted by what she considered an enormous blood fortune and became persuaded that the ghosts of rifle victims were haunting her. In this particular provocative and deeply researched work of narrative record, Haag fundamentally revises the history of arms in America and, by doing this, explodes the clichés which have created and sustained our lethal firearm culture.
