Download Microsoft Secrets: How the World’s Most Powerful Software Company Creates Technology, Shapes Markets, and Manages People AudioBook Free
Microsoft commands the high earth of the info superhighway by using the operating systems and basic applications programs that run on vast sums of computers around the world. Beyond the unquestioned genius and perspective of Charge Gates, what accounts for Microsoft's astounding success? Drawing on almost two years of on-site observation at Microsoft head office, eminent experts Michael A. Cusumano and Richard W. Selby uncover many of Microsoft's innermost secrets. This inside report, predicated on 40 in-depth interviews by authors who had access to private documents and job data, describes the seven complementary strategies that characterize exactly how Microsoft competes and operates, including the "Brain Trust" of talented employees and exceptional management; "bang for the buck" competitive strategies and clear organizational goals that produce self-critiquing, learning, and strengthening; a flexible, incremental method of product development; and a relentless quest for future markets. Cusumano and Selby's masterful examination effectively uncovers the distinctive way in which Microsoft has combined all of the elements essential to get to the top of an enormously important industry - and stay there.
