Download Mobilized: An Insider's Guide to the Business and Future of Connected Technology AudioBook Free
See your face slumped over her cell phone is disengaged, isolated, lost in her own little world, right? Wrong, says SC Moatti. She's highly engaged - she's getting a text discussion with a friend in Europe, playing a casino game with another, and buying a good place to go to evening meal with one third. Mobile technology has become such an essential part of how exactly we interact that for many individuals, losing a cell phone is like shedding a limb. And the most successful mobile applications are precisely those that enhance and multiply the occurrence and power of our real-world interactions. Moatti - a technologist and industry insider - says these kinds of mobile applications abide by three universal rules: They need to have a straightforward design, enable the user to customize them, and be continually improved upon by their designers through relentless attention to analytics. She uses examples from a bunch of great mobile app designers - Facebook, Yelp, Lyft, Tinder, Aerbnb, Trulia, WhatsApp, and even more - to demonstrate how it's done. Even as technology evolves and smartphones are substituted by smaller mobile devices such as designer watches and contacts, these three rules will stay evergreen. The market is full of how-to literature for creating apps, but no works examine what qualities make for great mobile products. Until now.
