Download Illuminate: Ignite Change Through Speeches, Stories, Ceremonies, and Symbols AudioBook Free

Lead change using speeches, reviews, ceremonies, and icons Great leaders predict the future. However the the truth is that the vast majority of people dread the unknown. Most would prefer to stick with the position quo than go someplace new, especially because they know change is hard and dangerous. Corresponding to Nancy Duarte, acclaimed writer of Resonate, and Patti Sanchez, a marketing communications expert, change does not have to be so hard. With the right communication tools, market leaders can inspire others to long for a brighter future and move them to make it a reality. Within their new e book, Illuminate, Duarte and Sanchez lay out an idea for leading people through the five levels of change using the persuasive ability of speeches, reviews, ceremonies, and icons. Any leader can learn how to set-up galvanizing occasions that motivate people. This e book will show you how to encourage people to embrace and do bold ideas by:

• Identifying which stage of the project you're in and where you can go next
• Empathizing with those who might avoid and finding the voyage through their sight
• Articulating what folks need to listen to (speeches and reviews), do (ceremonies), and discover (icons) to long for your perspective
• Commemorating milestones and achievements along the way.

Illuminate is filled with case studies of market leaders who have used powerful communication to understand change well, including IBM, Starbucks, Rackspace, Chick-fil-A, Apple, Software, charity: water, and much more. Understanding these effective communication tools you, too, can confidently lead others in to the future.