Download Small Data: The Tiny Clues That Uncover Huge Trends AudioBook Free
Named one of the "MOST SIGNIFICANT Catalogs of 2016" by Inc. A Forbes 2016 "Must Read Business Booklet" Named a "Booklet Stores Should Read in 2016" by Shelf Consciousness Martin Lindstrom, a modern-day Sherlock Holmes, harnesses the energy of "small data" in his mission to discover the next big thing. Appointed by the world's leading brands to discover why is their customers tick, Martin Lindstrom spends 300 times each year in strangers' homes, carefully observing every detail in order to uncover their hidden needs and, ultimately, the signs to a multimillion-dollar product. Lindstrom links the dots in this globetrotting narrative that will enthrall enterprising marketers as well as anyone with a curiosity about the endless variants of human habit. You'll learn...
- How a sound reduction headset at 35,000 feet led to the creation of Pepsi's new trademarked personal audio.
- How a worn-down sneaker discovered in the home of any 11-year-old German youngster led to LEGO's extraordinary turnaround.
- How a magnet found on a refrigerator in Siberia led to a US supermarket trend.
- How a toy stuffed bear in a girl's bedroom helped revolutionize a fashion retailer's 1,000 stores in 20 different countries.
- How an ordinary bracelet helped Jenny Craig increase customer commitment by 159 percent in less than each year.
- How the ergonomic layout of an automobile dashboard led to the redesign of the Roomba vacuum.
