Download The Art of Innovation: Lessons in Creativity from IDEO, America's Leading Design Firm AudioBook Free
IDEO, the greatly admired, award-winning design and development company that brought the planet the Apple mouse, Polaroid's I-Zone instant camera, the Hand V, and hundreds of other cutting-edge products and services, shows its secrets for fostering a culture and process of continuous innovation. There isn't a business in America that doesn't desire to be more creative in its thinking, products, and processes. At many companies, being first with an idea and first to advertise are critical just to survive. In The Art of Technology, Tom Kelley, general manager of the Silicon Valley structured design company IDEO, can take listeners behind the displays of the wildly imaginative and energized company to uncover the strategies and secrets it uses to turn out struck after hit. IDEO doesn't buy into the myth of the lone genius working away in isolation, waiting for great ideas to strike. Kelley thinks everyone can be creative, and the target at his company is to tap into that wellspring of creativity in order to make innovation a way of life. How can it do this? IDEO fosters an atmosphere conducive to widely expressing ideas, breaking the rules, and freeing people to design their own work environments. IDEO's give attention to teamwork generates countless breakthroughs, fueled by the continuous give-and-take among people prepared to talk about ideas and reap the great things about the group process. IDEO has generated a rigorous, quick-turnaround, brainstorm-and-build process dubbed "the Profound Dive." In amusing anecdotes, Kelley illustrates some of his firm's own successes (and joyful failures), as well as pioneering initiatives at other leading companies. The publication reveals how clubs research and immerse themselves in every possible aspect of a new product or service, examining it from the perspective of clients, consumers, and other critical people. Kelley can take the listener through the IDEO problem-solving method:
- Carefully watching the tendencies or "anthropology" of individuals who will be using a product or service
- Brainstorming with high-energy lessons focused on visible results
- Quickly prototyping ideas and designs at every step of the way
- Cross-pollinating to find alternatives from other domains
- Taking risks, and failing the right path to success
- Building a "Greenhouse" for creativity
