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This program is read by the writer. How did a Venice Beach T-shirt seller become television's most successful company? How did an entrepreneur who were only available in a garage area create the most iconic product launches in business history? How did a timid pastor's boy overcome a paralyzing concern with presenting and public speaking to captivate sold-out crowds at Yankee Stadium, twice? How did a human rights attorney earn TED's longest position ovation, and how did a Facebook professional launch a activity to encourage millions of women to "lean in"? They told excellent stories. In The Storyteller's Top secret: From TED Sound system to Business Legends, Why Some Ideas Get on and Others Don't, keynote speaker, best-selling author, and communication expert Carmine Gallo uncovers the secrets to telling powerful reviews that inspire, motivate, inform, build brands, introduction motions, and change lives. The NY Times has called a well-told account "a tactical tool with irresistible power". The facts is based on the success reviews of 50 symbols, leaders, and legends featured in The Storyteller's Top secret: business people like Richard Branson, Sara Blakely, Elon Musk, Steve Jobs, and Sheryl Sandberg; spellbinding sound system like Dr. Martin Luther Ruler, Jr., Bryan Stevenson, and Malala Yousafzai; and business leaders behind famous brands such as Starbucks, Southwest Airlines, Wynn Resorts, Whole Foods, and Pixar. Whether your goal is to educate, fundraise, inspire teams, build an award-winning culture, or even to deliver memorable presentations, a story is your most effective asset and your competitive advantage. In The Storyteller's Top secret, Gallo talks about why the brain is hardwired to love reviews - especially rags-to-riches reviews - and how the latest science will help you build a persuasive narrative that wins hearts and thoughts. "The art work of storytelling can be used to drive change," says billionaire businessperson Richard Branson. And since the next decade will see the most change our civilization has ever before known, your account will radically change your business, your daily life, and the lives of these you touch. Ideas that capture on are wrapped in account. Your story can change the world. Isn't it time you distributed yours? The opinions portrayed by Carmine Gallo in The Storyteller's Technique are his own. His audiobook is not endorsed, sponsored or certified by TED Conferences, LLC, or its affiliates.