Download Business for Punks: Break All the Rules - the Brewdog Way AudioBook Free
Businesses are unsuccessful. Businesses pass away. Businesses fade into oblivion. Revolutions never pass away. So start a revolution, not a business. After spending seven years on the high seas of the North Atlantic, James Watt started BrewDog art brewery in Scotland along with his best friend, Martin Dickie. They didn't have a small business plan, just a mission to revolutionize beer drinking alcohol and make other folks as passionate about craft beer because they are. Within a few years, BrewDog became one of the world's best-known art breweries and fastest-growing drink brands, famous for beers, pubs, and crowdfunding. They've not only rewritten the record literature - they've inadvertently forged a complete new method of business. Business for Punks containers the substance of James' methods within an accessible, honest manifesto. Among his mantras:
- Cash is motherf---ing ruler. Cash is the lifeblood of your small business. Monitor every penny as if your wellbeing depends upon it - because it does.
- Get people to hate you. You won't win by wanting to make everyone happy, so don't bother. Let haters gas your fire when you focus on your hardcore fans.
- Steal and bastardize from other domains. Take creativity openly wherever you find it - except from people in your own industry.
- Job interviews suck. They never show you if someone will be a good employee, only how good see your face is at interviews. Instead, take them for a try and see if they're excited and a good culture fit.
