Download Soda Politics: Taking on Big Soda (and Winning) AudioBook Free
Sodas are amazing products. Little more than flavored sugar water, these refreshments cost very little to produce or buy yet have converted their producers - principally Coca-Cola and PepsiCo - into a multibillion-dollar industry with global popularity, distribution, and politics power. Billed as "refreshing", "tasty", "crisp", and "the real thing", sodas also are actually so well established to contribute to poor dental health, higher calorie intake, fatness, and type 2 diabetes that the first line of defense against any of these conditions is to simply stop having them. Habitually having large volumes of soda not only harms individual health but also burdens societies with runaway healthcare costs. Just how did products comprising absurdly inexpensive materials become a multibillion-dollar industry and international brand icons while also possessing a devastating impact on general population health? In Soda Politics, Dr. Marion Nestle answers this question by describing every one of the ways that the soft drink industry works overtime to make taking in soda as common and accepted as normal water for men and women and children. Dr. Nestle, a renowned food and nourishment plan expert and general population health advocate, shows how sodas are principally wonders of advertising; Coca-Cola and PepsiCo spend vast amounts of dollars every year to market their deal to children, minorities, and low-income populations, in growing as well as industrialized countries. And once they may have stimulated that demand, they leave no natural stone unturned to protect profits. Which includes lobbying to prevent any measures that would discourage soda sales, strategically donating money to health organizations and experts who can make the science about sodas look confusing, and participating in corporate public responsibility (CSR) activities to produce goodwill and silence critics. Soda Politics follows the amount of money trail wherever it leads, uncovering how hard Big Soda works to market as a lot of their products as is feasible to an extremely obese world. But Soda Politics does indeed more than just diagnose problems - it induces listeners to help find solutions. From Berkeley to Mexico City and beyond, advocates are efficiently countering the relentless marketing, campaign, and political protection of sugary drinks. And their actions are having an impact - for every one of the hardball and softball methods the soft drink industry employs to keep the position quo, soda utilization has been even or falling for years. Health advocacy promotions are actually the single greatest threat to soda companies' income. Soda Politics provides listeners with the tools they have to continue pressure on Big Soda in order to generate healthier plus more lasting food systems.
