Download Effective Copywriting Techniques: The Ads That Sell AudioBook Free
Advertising is salesmanship multiplied. Nothing more. And advertising copy, or copywriting, is salesmanship on the net. The purpose of a copywriter's job is to sell. The advertising is achieved by persuasion with the written word, much just like a television commercial offers (if done properly) by persuading with visuals and music. So it stands to reason that knowing some basic rules or techniques about writing effective copy is to be able. Test results will always trump everything, but it is better to have a starting point before you test. Which means this starting point is the fact of this booklet. The tips portrayed here have been generally time tested and regarded as effective.
