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Some say business strategy is 50 percent art and 50 percent technology. The simple truth is probably nearer to 65 percent art and 35 percent technology, but the technology of strategy remains critical. While art must be developed from within, technology can be educated - and it sorts the building blocks of any business strategy. In The Strategy Mentality, strategy specialist, writer, and internationally renowned presenter, Dr. Chuck Bamford, provides a simple yet practical guide to creating commercial strategy using well investigated and battle-tested approaches. This isn't a cumbersome textbook filled with academic language. Neither is it a reworking of popular strategy ideas that are unproductive in practice. Instead, The Strategy Mentality provides actionable applications of proper thinking personalized to the realities of business. Dr. Bamford has processed this approach to make it a practical and useful model for the design and implementation of strategy. Although mastery of these approaches takes time, a stimulated management team can effectively use them and see a profound impact on their company. Practice the art of strategy...but expert the technology first.