Download The Wright Stuff: From NBC to Autism Speaks AudioBook Free

Named leader and CEO of NBC at the age of 43, he confronted a two-headed dragon: on one hand, distrust from the network people deeply skeptical of the "suit" from GE, their new commercial parent or guardian; and on the other, fiscal oversight needs from a mindful, conservative institution hesitant to invest heavily in a advertising business they didn't understand. For another 20 years, he were able to find their way the fine range between your two and in the process completely reinvent - and save - the network. His name is Bob Wright. Under his management a traditional network, struggling to make it through a changing panorama, was changed into a $45 billion cable and Internet large. Frequently flying under the GE commercial radar, Wright and his handpicked team spearheaded what portions to a revolution in broadcast television set:

• Embracing somewhat than resisting cable
• Launching alternative news channels CNBC and MSNBC along with MSNBC.com, NBC's powerful springboard to the Internet
• Creating proper partnerships with other advertising companies formerly considered opponents
• A string of acquisitions that solidified NBC's management in multiple US and international market segments, culminating in the profitable merger into NBC General

What does someone like that do when he retires? If he's Bob Wright, he starts off all over again. At almost the very same time as Bob's NBC reign was winding down, his grandson, Christian, was diagnosed with autism, an ailment then poorly recognized. Baffled by too little medical knowledge and community support, Bob and his wife, Suzanne, founded Autism Speaks, which promptly became the key advocacy and research funding organization for this incomprehensible condition that so devastates families. They make a robust team - the compassionate, charismatic, indefatigable Suzanne who won't take no for an answer and the analytic, useful professional who poured all his business acumen into building an organization from scratch. As both storyline lines unfold in The Wright Stuff, listeners will little by little observe that both efforts - revitalizing NBC and building Autism Speaks - reflect the same key management tenets that apply to any group facing disruptive change. Some of the arises from this reserve will be donated to move forward autism research.