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Michael Jordan credits George Mumford with changing his on-court authority of the Bulls, assisting Jordan lead the team to six NBA championships. Mumford also helped Kobe Bryant, Andrew Bynum, and Lamar Odom and countless other NBA players change their video games. A widely respectable public speaker and mentor, Mumford is writing his own account and the strategies which may have made these sportsmen into actors in The Mindful Athlete: THE TRICK to Pure Performance. His proven, delicate but groundbreaking mindfulness techniques can transform the performance of a person with a goal, be they an Olympian, weekend warrior, professional, hacker, or artist. Mumford's deeply moving personal account is memorable. A hockey player at the University or college of Massachusetts (where he roomed with Dr. J, Julius Erving), traumas forced Mumford out of the game he cherished. The meds that relieved the pain of his traumas also numbed him to the emptiness he experienced without the game and finally led him to heroin. After years as a performing addict, Mumford signed up for Dr. Jon Kabat-Zinn's Mindfulness Structured Stress Lowering program, and made deep breathing, on and off the cushion, the center of his life. He kicked drugs, gained a master's degree in counseling psychology and began instructing deep breathing to inmates while others. When Michael Jordan kept the Chicago Bulls that can be played baseball in 1993, the team is at crisis. Instructor Phil Jackson, a long-time mindfulness specialist, approached Dr. Kabat-Zinn to find someone who could show mindfulness ways to the struggling team - someone who would have reliability and could speak the words of his players. Kabat-Zinn led Jackson to Mumford and their collaboration began. Mumford spent some time working with Jackson and each one of the eleven clubs he coached to become NBA champions. His roster of champ clients has since blossomed way beyond hockey to include corporate and business executives, Olympians, and sportsmen.