Download Fashion 2.0: Season of Change: A Forecast of Digital Trends Set to Disrupt the Fashion Industry AudioBook Free
In her controversial second reserve in the style 2.0 series, Season of Change, serial entrepreneur Yuli Ziv analyzes major technology fads and forecasts their influence on the style industry. She questions why each day things such as clothes used by the entire human race see so little innovation. Her publication, with a foreword by a visionary project capitalist Lawrence Lenihan of FirstMark Capital, is a wakeup call to the outdated fashion industry. A must-listen for everybody mixed up in business of fashion, from designers to company CEOs and marketers, Ziv's vibrant predictions, sure to incite controversy, address the future of the industry in multiple areas including consumer, branding, retail, product and lifestyle. Her goal is to provoke thought and foster innovation by challenging the status quo: from seasonal choices to costs models; production and creation; traditional advertising; craze forecasting; fashion week plus more. She offers up ideas for fellow business people seeking to make their make on the industry. Ziv highlights fads that brands need to consider in developing a successful plan to navigate this new environment of frequent change, including: the climb of group awareness and group sourcing; the move from search to finding; the power of advice; the monetization of affect; personal style as a commodity; personalization; relationship and proposal; efficiencies; and data as the new retail currency. She takes a critical take a look at luxury brands, stating that innovation is slowly updating history as the new feature of luxury for future years. Inspired by innovation leaders like Ray Kurzweil, Ziv is applicable his Singularity theory to fashion by taking a look at it within the bigger change were experiencing. Ziv proposes taking a page from the consumer gadgets industry in her overview of new technology: from smart fabric to interactive retail, wearable tech and social tools.