Download Summary of Influence: by Robert B. Cialdini | Includes Analysis AudioBook Free
Preview: Robert B. Cialdini's Effect: The Mindset of Persuasion examines the compliance methods where marketers, salespeople, while others, such as cult market leaders, pressure people into doing things they would not otherwise do. You will find six basic compliance tools: reciprocity, reliability, social proof, preference, authority, and scarcity. Listeners can learn specific techniques to resist each. Humans rely on standard responses in many situations. For instance, when one individual gives another something special, the receiver automatically seems indebted and is inclined to reciprocate. These mental shortcuts are usually helpful both to the individual and to culture all together. Reciprocity helps aid mutual aid, which helps solidify interpersonal bonds. These bonds subsequently strengthen both group and the individuals within it.... PLEASE BE AWARE: This is key takeaways and examination of the book and not the original book. Inside this Instaread summation of Effect:
- Guide of the book
- Important People
- Key Takeaways
- Analysis of Key Takeaways
