Download Fascinate, Revised and Updated: How to Make Your Brand Impossible to Resist AudioBook Free
A newly modified and updated edition of the influential guide that explores one of the most powerful ways to catch the attention of attention and impact tendencies - fascination - and exactly how businesses, products, and ideas can become irresistible to consumers. In an oversaturated culture described by limited time and concentration, just how do we draw focus on our text messages, our ideas, and our products when we have only a few moments to compete? Award-winning consultant and speaker Sally Hogshead considered a wide world of disciplines, including neurobiology, psychology, and evolutionary anthropology. She started out to see specific and interesting patterns that all centered on one aspect: fascination. Fascination is the most effective way to fully capture an audience and impact tendencies. This essential book examines the rules behind fascination and explores how those insights can be placed to utilize to sway:
- Which make of frozen peas you pick in the event
- Which city, community, and house you choose
- Which career and company you join
- Where you continue vacation
- Which book you get off of the shelf
