Download Get Scrappy: Smarter Digital Marketing for Businesses Big and Small AudioBook Free

It's an exciting time to be in marketing: The Internet, social media, and content marketing are powerful equalizers, resetting the performing field for businesses large and small. Yet it is also a challenging time, with much work to do and an ever-changing selection of systems, features, and systems to master - all on the tighter budget than before. Don't get discouraged. Get scrappy! Shattering the myth that only big brands can do big things, Get Scrappy will help you:

• Demystify digital marketing in a way that is practical for your business
• Do more with less
• Build a strong brand with something to say
• Find inspiration in surprising places
• Create relevant and engaging content and promote it via Twitter, Facebook, and other channels
• Integrate strategy and note across touchpoints for a unified brand experience - both online and off
• Spark dialogue with your community of customers
• Measure what counts

The effect is a reliable, repeatable system for reinventing your marketing as marketing reinvents itself. Featuring frameworks, hacks, tips, idea beginners, and even more, Get Scrappy is the map you will need to consider your marketing from good to great.