Download The Network: The Battle for the Airwaves and the Birth of the Communications Age AudioBook Free
The astonishing tale of America's airwaves, both friends - one a press mogul, the other a famous inventor - who made them open to us, and the federal government that figured out how to put a cost on air. This is actually the origin tale of the airwaves - the foundational technology of the marketing communications get older - as advised through the 40-calendar year friendship of entrepreneurial industrialist and a brilliant inventor. David Sarnoff, the head of RCA and equivalent parts Steve Careers, Jack port Welch, and William Randolph Hearst, was the greatest supporter of his good friend, Edwin Armstrong, developer of the first amplifier, the present day radio transmitter, and FM radio. Sarnoff was convinced that Armstrong's inventions had the energy to change just how societies communicated with each other forever. He would turn into a visionary captain of the press industry, even predicting the introduction of the web. In the mid-1930s, however, when Armstrong suspected Sarnoff of orchestrating a cadre of authorities officials to assume control of the FM airwaves, he committed suicide. Sarnoff experienced a very different view of who his friend's enemies were. Many corrupt politicians and corporations saw in Armstrong's inventions the possibility to commodify our most ubiquitous natural reference - mid-air. This early on alliance between high tech and business place the precedent for countless legal and commercial fights over broadband and licensing bandwidth, a lot of which continue steadily to influence coverage and debate today.
