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Ask any two people what strategy is and you might get two different answers. Ask those same two people how tactical thinking creates value at all levels from in a organization and you'll probably be attained with blank stares. Since strategy gained currency as an organizational strategy in the 1960s, there's been confusion about how exactly to establish it. Strategy isn't a detailed course of action. Neither is it a corporate vision or a target or a objective declaration. Strategy is not what to think. It's how to think. Most literature on strategy give attention to external strategy: competition with rivals running a business or overcoming the adversary on the battlefield. This publication is different. The writers take tactical thinking and give it a new target of attention within your company. Inside Strategy is targeted at aligned continual performance improvement. Inside Strategy provides you - and everyone in your company - a method of managing an unfamiliar future to produce new value for your inner and external customers every day.