Download Matter: Move Beyond the Competition, Create More Value, and Become the Obvious Choice AudioBook Free
So how can you build a company that matters? Companies and folks that matter have successfully become the obvious alternatives in the hearts and thoughts of these customers, their workers, and their areas. They raise themselves by regularly finding ways to solve the most pressing needs their marketplaces face. The effect? They create more value every year and build sustainable, differentiated organizations. In Subject, Peter Sheahan and Julie Williamson show you how to identify the place where you can create the most value - your border of disruption - at the intersection of old and new, where your existing revenue, reach, and reputation allow someone to create the marketplaces of the future. This is the place where the main problems are resolved and where the fewest people can solve them. Your border of disruption is where your chance to matter is available. Subject uses intensive case studies of real companies that have successfully become the obvious choice in their marketplaces - from high-profile corporations like Adobe and Burberry to lesser-known brands like Littlefield and BlueShore Financial. Their experiences define ground breaking and impactful methods to business which you can use to affect and partner with the right customers and clients to get inside our radically changing world. Through their journeys you will see the motivation and courage to lean in to complexity and solve the higher-value issues that matter most. Don't just pay attention to this publication - make use of it to identify and work on opportunities to create the most value and speed up your own quest to becoming a person and an organization that matters.
