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Every day many people will try to change your brain, but they won't reason along. Instead you will be nudged, anchored, incentivised and manipulated in hardly noticeable ways. From the profound shift in the manner we connect to each other. Philosopher James Garvey explores the concealed story of persuasion and the women and men available of changing our thoughts. From your covert PR used to start the first Gulf War to the neuromarketing of products to charm to your unconscious thoughts, he unveils the dark arts practised by professional persuaders. How have we end up with a global where values are mass produced by lobbyists and PR firms? Could Yahoo or Facebook golf swing elections? Are new sorts of persuasion making us less inclined to live happy, decent lives within an open up, peaceful world? Could it be too overdue, or can we learn to listen to reason again? The Persuaders is a call to believe again about how we think now.
