Download A Macat Analysis of Blue Ocean Strategy: How to Create Uncontested Market Space and Make the Competition Irrelevant AudioBook Free
Challengers have always existed in business, but what if it were possible to provide your competition irrelevant? This is actually the critical question posed in W. Chan Kim and Renée Mauborgne's reserve Blue Ocean Strategy. Matching to Kim and Mauborgne, the road to success of any company does not lay in taking on potential competitors however in the creation of "blue oceans" in uncontested market space. The creators offer analytical frameworks and tools to help businesses identify and capitalize on these new opportunities. Released in 2005, and with part of the research funded by a few of the world's greatest businesses, Kim and Mauborgne's reserve has been well received across the world. It has been translated into 43 languages and has sold over 3.5 million copies. Kim and Mauborgne are currently codirectors of the Blue Ocean Strategy Institute.
