Download A Macat Analysis of C. K. Prahalad and Gary Hamel's The Core Competence of the Corporation AudioBook Free
The Primary Competence of the Corporation challenged and redefined traditional concepts of management strategy in market that was growing increasingly global and competitive. Business scholars C. K. Prahalad and Gary Hamel base their 1990 argument for a strategy change on a comparison of case studies. They remember that some businesses are adept at inventing new markets, quickly entering growing markets, and moving habits of customer choice in set up markets. The authors suggest that the capability to identify core competencies allows companies to develop new products quickly, and they challenge managers to emulate these guidelines, offering a blueprint of how to do this. One of the most reprinted articles in the annals of the Harvard Business Review, The Primary Competence of the Corporation has been highly important in the ongoing debate about business strategy and corporate and business competitiveness, topics of critical importance to the global market. The article acquired the authors the McKinsey Award, given to excellent articles publicized in the Harvard Business Review.
