Summary and Analysis: Creativity, Inc. by Ed Catmull

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This is a book synopsis of Creativity, Inc. by Ed Catmull and Amy Wallace. Original publication description: Creativity, Inc.: Overcoming the Unseen Pushes That Stand in the Way of True Inspiration by Ed Catmull and Amy Wallace is a New York Times best retailer and was known as among the finest books of the year by The Huffington Post. From Ed Catmull, co-founder (with Steve Jobs and John Lasseter) of Pixar Animation Studios, the Academy Award-winning studio behind Inside Out and Toy Account, comes an incisive publication about creativity in business and control - absolute to charm to listeners of Daniel Green, Tom Peters, and Chip and Dan Heath. Fast Company raves that Creativity, Inc. "just might be the most thoughtful management publication ever". Creativity, Inc. is a publication for managers who want to lead their workers to new heights, a manual for anyone who strives for originality, and the first-ever, all-access trip into the nerve center of Pixar Animation - into the meetings, postmortems, and "Braintrust" periods where some of the most successful films ever sold are made. It really is, in mind, a book about how precisely to create a creative culture - but additionally it is, as Pixar co-founder and president Ed Catmull writes, "an expression of the ideas that I believe make the best in us possible". For almost 20 years, Pixar has dominated the world of computer animation, producing such loved motion pictures as the Toy Account trilogy, Monsters, Inc., Finding Nemo, The Incredibles, Up, WALL-E, and Inside Out, that have gone on to set box-office files and garner 30 Academy Awards. The joyousness of the storytelling, the inventive plots, the emotional authenticity: In some ways, Pixar movies are an thing lesson in what creativity is really. Here, in this publication, Catmull uncovers the ideals and techniques which have made Pixar so widely admired. Please be aware: This is a summary of the book and not the original publication.


Category: Business & Money

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FlashBooks Book Summaries

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English

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DATE

2016-06

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FlashBooks Book Summaries

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