Download Think Simple: How Smart Leaders Defeat Complexity AudioBook Free
Straightforwardness is probably the strongest weapon in business - attracting customers, motivating employees, supporting companies to outthink competition, and creating new efficiencies. Yet rarely is it as simple as it appears. Ken Segall's first publication, Insanely Simple, was predicated on observations gained from 12 years working as Steve Careers' advertising organization creative director, first with NeXT and then with Apple. He observed firsthand that Careers looked at everything through the zoom lens of straightforwardness. His obsession with straightforwardness was visible not just in Apple's products. You might see it in the way the business was organized and how it innovated, advertised, sold at retail, and provided customer support. In practice straightforwardness was Careers' most effective business tool. It helped Apple differentiate its products and create totally new product categories, and it put distance between Apple and its competition. But while Apple is a terrific example of a corporation that has been propelled by the power of straightforwardness, it is scarcely alone. Inspired by the ways Apple has benefited from the power of straightforwardness, Segall set out to find others that were touring this course. He wanted to learn more about the thinking of their market leaders. He felt that if he could chronicle the experiences of those who've successfully simplified, it would be an invaluable guide for everybody who want to do the same. This publication is the result of his voyage into straightforwardness in companies around the world. Many of the "heroes of straightforwardness" profiled in this publication are probably not on your set of standard suspects. Segall got conversations with over 40 men and women from a variety of companies, in companies big and small, proven and up and coming, famous and below the radar. Each leader has a fascinating point of view about how straightforwardness has helped improve his / her company and place it apart from competitors. Each is unique, yet, as you will discover, many screen interesting similarities. From Jerry Greenfield, you'll notice how Ben & Jerry's grew from local to global without dropping its concentrate and simple ideals. In the CEO of 1 of Australia's biggest bankers, you'll notice how straightforwardness is attracting clients. From former Apple mature vice chief executive Ron Johnson, you'll notice what sort of simple idea aligned the team creating the worldwide network of Apple Stores. You'll discover how simplicity affects the CEOs of The Container Store and Entire Foods. You'll receive insights on simplification from the worlds of fashion, automobiles, entertainment, and technology. You'll even get inside the blue mind of the Blue Man Group, who developed a small business strategy to beat complexity before it could take root.
