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Big data understands where you've been and who your friends are. It understands what you like and what makes you angry. It can anticipate what you'll buy, where you will be the victim of crime so when you'll have a coronary attack. Big data understands you better than you understand yourself, roughly it claims. But how well do you know big data? You might have seen the expression in newspapers headlines, at the job in a marketing conference, or over a fitness-tracking gizmo. But can you understand it without being a Silicon Valley nerd who writes computer programs for fun? Yes. Yes, you can. Timandra Harkness writes humor, not computer code. The only programs she makes are on the air. Starting with the fundamentals - what's data? And what makes it big? - Timandra takes you over a whirlwind head to of how people are employing big data today: from science to smart cities, business to politics, self-quantification to the Internet of Things. Finally, she asks the best questions about where it's taking us: is it too big for its boots, or would it think too small? Are you currently a data point or a individual? Will this book be full of rhetorical questions? No. In addition, it has puns, asides, unlikely stories, engaging people, inspiring feats and thought-provoking dilemmas, going out of you equipped and ready to decide what you see one of the decade's big ideas: big data.
