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The historic quest to rekindle the human being exploration and colonization of space led by two rivals and their huge fortunes, egos, and visions of space as another entrepreneurial frontier The Space Barons is the storyplot of several billionaire business owners who are pouring their fortunes into the epic resurrection of the American space program. Practically a one half century after Neil Armstrong walked on the moon, these Space Barons - especially Elon Musk and Jeff Bezos, along with Richard Branson and Paul Allen - are employing Silicon Valley-style innovation to drastically lower the price tag on space travel and send humans even more than NASA has gone. These business owners have founded some of the largest brands on the globe - Amazon, Microsoft, Virgin, Tesla, PayPal - and upended industry after industry. Now they are pursuing the largest disruption of most: space. Based on many years of reporting and exclusive interviews with all four billionaires, this authoritative profile is a dramatic tale of risk and high trip, the beginning of a fresh Space Era, fueled by some of the world's richest men as they struggle to end governments' monopoly on the cosmos. The Space Barons is also a tale of rivalry - hard-charging startups warring with set up contractors, and the personal clashes of the market leaders of the new space movements, specifically Musk and Bezos, as they shoot for the moon and Mars and beyond.
